NED, a specialist data centre firm, sought to establish itself as one of the most recognisable players in Israel’s rapidly expanding data centre market. The goal was not only to generate visibility but to shape how the company was understood by stakeholders, positioning NED as a trusted, credible and strategic partner in a competitive sector.

Parisi advised NED on the development of a clear communications strategy that aligned with business priorities. This included: refining core narratives to articulate NED’s unique value proposition; mapping the stakeholder landscape to identify and prioritise key audiences; designing a proactive thought leadership platform to support NED’s leadership in shaping global debates around digital infrastructure (sustainability, energy, investment); and providing ongoing strategic counsel to guide communications around business milestones and partnerships.

NED has been positioned as a credible and forward-looking organisation driving data centre innovation in the Middle East. The clarity of messaging and consistent positioning has strengthened relationships with stakeholders, supporting NED’s market entry and longer-term growth objectives. Parisi has worked to ensure that NED’s leadership has been invited to speak at global industry events and to grow its digital presence, through high-level content advisory.