Where intuition 
and technology meet.

Meet Blue —

Parisi:Blue a powerful platform that combines global media and parliamentary data with custom data sources to give a clear, real-time view of how an organisations communications influence perception, stakeholders and business outcomes.

Turning Data into Insight

By combining performance data - reach, sentiment, importance, relevance - with contextual data - who is driving the conversation and where it is happening - Blue helps teams identify key voices, spot emerging trends and focus engagement where it matters most.

What Drives Influence

Blue can integrate custom data sources such as market trends; economic indicators; google analytics and website traffic, giving teams a clearer view of the factors shaping influence and emerging opportunities in their sector.

The Parisi:Blue Score™

The Parisi:Blue Score™ brings together volume, sentiment, relevance into a single metric, helping communications teams track and understand changes in communications performance over time.

What it measures:

  • How many people could see or hear a mention. For news, it considers the size and audience of the outlet. For speeches or statements, it looks at the setting and visibility - for example, a minister speaking at PMQs reaches more people than someone speaking in a small debate. Reach shows how widely the mention could be noticed.​

  • How a person, organisation, or topic is talked and decides if it’s positive, negative, or neutral. It doesn’t just count words - it understands the meaning and context of what’s being said. The result is a balanced score that reflects real sentiment, context, and impact rather than simple word counts.​

  • How influential or credible the source or person is. Mentions from well-known public figures, politicians, or trusted, high-impact media outlets carry more weight. Importance shows how significant or authoritative the mention is, regardless of how many people see it.​

  • How much an article, post, or speech is about a topic, not just mentioning it in passing. The more focused the content is on the subject, the higher the relevance score. This ensures that the score reflects real attention to the topic, rather than a brief or incidental reference.​

Platform Use Cases

  • Reputation Management

    Reputation Management

    Track in real time how your brand or oganisation is performing.

  • Market Positioning

    Market Positioning

    Monitor audience response across investors, regulators, journalists, and policymakers to refine strategy and strengthen positioning.

  • Crisis Preparedness & Response

    Crisis Preparedness & Response

    Analyse how crises unfold, model stakeholder reactions, and test strategies to protect and restore reputational trust.

  • Competitor Analysis

    Understand how your brand performs against peers, mapping visibility, sentiment, and influence across every channel.

  • Issues Identification

    Issues Identification

    Spot emerging trends and narratives early, revealing where your organisation can lead the conversation and shape momentum.

“50% of communications leaders cite ‘inability to measure impact effectively’ as one of their biggest challenges”

Blue, powered by Parisi

Blue connects communications data to tangible business results, revealing how reputation, narrative, and influence drive measurable value.

Platform USPs

  • No other platform integrates media, broadcast, and Parliament in one tool. This can be extended to client own data sets, too.

  • Proprietary sentiment and relevance models go beyond mentions counting.

  • The Parisi Score: a first combining media reach, sentiment, importance and relevance to demonstrate how communications drive real business outcomes-not just volume.

  • Unlike SaaS only rivals, Parisi delivers actionable strategies alongside insights.

  • The Parisi Way: a repeatable framework giving a structured approach for campaign delivery.

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