Where intuition 
and technology meet.

Meet Blue —

Parisi:Blue a powerful platform that combines global media and parliamentary data with custom data sources to measure how conversations and actions influence an organisation’s reputation in real time.

Contextual Intelligence

By combining quantitative data (reach, sentiment, importance, relevance) with contextual data (who, what, where) Blue maps patterns of influence, key voices and trends to focus engagement and inform decision-making.

Performance Lens

Blue can integrate custom data sources such as market trends tracking FTSE250 or tech stock index; economic indicators e.g. job vaccancies sector; google analytics; and client-owned metrics like website traffic.

The Parisi:Blue Score™

The Parisi:Blue Score™ is a single, codified metric that incorporates external insights and client data.​ It measures – volume, sentiment, relevance and importance helping organisations make smarter decisions and show the value of every pound invested.​ Custom data, such as CRM sales data and ONS data, can be included in the score if an organisation wants to track additional factors.

What it measures:

  • How many people could see or hear a mention. For news, it considers the size and audience of the outlet. For speeches or statements, it looks at the setting and visibility - for example, a minister speaking at PMQs reaches more people than someone speaking in a small debate. Reach shows how widely the mention could be noticed.​

  • How a person, organisation, or topic is talked and decides if it’s positive, negative, or neutral. It doesn’t just count words - it understands the meaning and context of what’s being said. The result is a balanced score that reflects real sentiment, context, and impact rather than simple word counts.​

  • How influential or credible the source or person is. Mentions from well-known public figures, politicians, or trusted, high-impact media outlets carry more weight. Importance shows how significant or authoritative the mention is, regardless of how many people see it.​

  • How much an article, post, or speech is about a topic, not just mentioning it in passing. The more focused the content is on the subject, the higher the relevance score. This ensures that the score reflects real attention to the topic, rather than a brief or incidental reference.​

Platform Use Cases

  • Reputation Management

    Reputation Management

    Track in real time how your brand or oganisation is performing.

  • Market Positioning

    Market Positioning

    Monitor audience response across investors, regulators, journalists, and policymakers to refine strategy and strengthen positioning.

  • Crisis Preparedness & Response

    Crisis Preparedness & Response

    Analyse how crises unfold, model stakeholder reactions, and test strategies to protect and restore reputational trust.

  • Competitor Analysis

    Understand how your brand performs against peers, mapping visibility, sentiment, and influence across every channel.

  • Issues Identification

    Issues Identification

    Spot emerging trends and narratives early, revealing where your organisation can lead the conversation and shape momentum.

“50% of communications leaders cite ‘inability to measure impact effectively’ as one of their biggest challenges”

Blue, powered by Parisi

Blue connects communications data to tangible business results, revealing how reputation, narrative, and influence drive measurable value.

Platform USPs

  • No other platform integrates media, broadcast, and Parliament in one tool. This can be extended to client own data sets, too.

  • Proprietary sentiment and relevance models go beyond mentions counting.

  • The Parisi Score: a first combining media reach, sentiment, importance and relevance to demonstrate how communications drive real business outcomes-not just volume.

  • Unlike SaaS only rivals, Parisi delivers actionable strategies alongside insights.

  • The Parisi Way: a repeatable framework giving a structured approach for campaign delivery.

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