Hunton wanted to strengthen the visibility of its leading cyber security and data privacy practice across the UK, Europe and the USA. With governments introducing new policy and legislation at pace, the firm needed to be positioned as a trusted authority for businesses navigating an increasingly complex regulatory and risk environment.

Parisi designed and runs an ongoing media programme that delivers a clear thought leadership strategy across national and specialist media; tracks legislative and policy developments to ensure timely, relevant commentary; prepares partners and associates to provide expert insight on issues ranging from ransomware and cyber breaches to high-profile legal disputes and builds relationships with target journalists to create trusted access pathways for the firm’s experts.

Consistent visibility in leading outlets ensures Hunton is recognised as a global authority in cyber security and privacy law; journalists now actively seek the firm’s expertise, creating a pull effect that strengthens brand presence without reliance on push tactics; direct client enquiries have resulted from the visibility generated, demonstrating a clear link between profile and new business opportunities.