EIP, a leading IP law firm, wanted to ensure its central role in a landmark UK Court of Appeal case against Apple was visible. The aim was to highlight the firm’s expertise in complex IP litigation and reinforce its reputation with clients, prospects and the wider industry.

Parisi developed and delivered a media strategy that prepared for all possible case outcomes. This included: Mapping engagement around key moments in the case to secure visibility at every stage; activating high-value media relationships to deliver influence at the moments that mattered most; managing messages throughout to maintain consistency and position EIP lawyers as expert commentators.​

National and international coverage established EIP as a leading voice in high-stakes, cross-border IP disputes differentiating them from competitors; increased visibility with target audiences positioned EIP as leaders and supported business development; by shaping the narrative around a precedent-setting case, EIP strengthened its long-term standing in a highly competitive market.