Goldacre, a specialist fund investing in digital infrastructure, wanted to promote its newest data centre campus as it progressed through key planning stages. The challenge lay in aligning multiple partners, including institutional finance stakeholders, while navigating complex policy debates and local sensitivities. To succeed, Goldacre needed a narrative that resonated not only with the community and policymakers but also reinforced its credibility with blue-chip investors.

We shaped a strategic story, using our unique Mining for Gems approach, that combined local economic renewal, national digital priorities, and the confidence that comes from institutional finance backing. By carefully coordinating with all partners, we ensured the narrative was seamless and impactful, positioning Goldacre as the driving force while strengthening its partnerships.

We coordinated the announcement of Goldacre’s landmark Newham project, ensuring alignment across all partners and maximising impact. We were able to explain the nuances of the project’s new heat reuse scheme and illustrate the unanimous planning approval that was secured for the project. As a result of the profiling, Goldacre’s senior team was asked to share reactions to Government and large sector announcements, cementing their position as industry leaders.