Position BDO’s tax team as trusted experts across personal and corporate tax, raising awareness among prospective clients and professional referrers to support business development and relationship building.

We collaborated closely with partners, associates, and communications managers across the Corporate Tax and Tax Dispute Resolution teams to develop a targeted communications strategy. Messaging was refined to highlight key focus areas and ensure it reached the right audience at the right time, maximizing engagement with business decision-makers and influencers.

On average, the team secured 100 pieces of coverage pa, consistently surpassing annual KPI targets by 200–250%. Combined with proactive briefings to senior personal finance and business journalists, this established BDO as a go-to expert for tax insights, strengthening relationships with professional referrers and senior journalists, making BDO a first port of call for tax expertise, directly supporting business development and revenue growth.