Crisis management &
preparation

A negative incident can quickly escalate into a business crisis, leading to high-profile media attention, financial losses, operational disruption, and damage to customer loyalty and investor confidence. While reporting incidents to bodies, such as regulators or law enforcement, is a matter of fact, how you communicate to wider stakeholders, including customers, partners, the media, industry peers, and your staff, is much more nuanced and should be treated as a business-critical situation.
 

Whether to help you to prepare for the worst or to test your capabilities, we can use our experience and skills to help you take decisive action to mitigate the risks.

Our services:

Scenario identification and planning

Crisis communications planning

Crisis simulation 

Management of communications channels 

Media relations support

Corporate counsel

Monitoring & analysis

Media Engagement 

In today’s complex landscape, your business needs to speak the language that resonates best with the media in order to break through the noise. Our understanding of the media terrain enables us to strategically position your story precisely where it holds the most significance.

Our services: 

Media monitoring and analysis 

News-jacking 

Story development and placement

Journalist briefing programmes

Media coaching

Public Affairs 

Whether at a national, regional or European (EU) level, we  know what resonates with public policy officials and government entities and can help you navigate complex policy and regulation, engaging on issues which matter to you most and impact your business. 

Our services:

Stakeholder mapping and engagement

Political monitoring and analysis

Campaign and coalition-building

Regulatory insight

Preparation for select committees and panels

Preparing complex briefings

Executive Profiling

Parisi specialises in crafting personalised approaches for leaders, emphasising the expertise within your business and the accomplishments of your leadership team to position them as thought leaders and authoritative voices in your industry. This can help you and your business to build reputation and credibility amongst peers, with your target clients and potential investors.

Our Services:

High-level media interviews

Content creation 

Thought-leadership platforms -  Op-Eds, blogs, podcasts

Speaker engagements 

Conference identification

Content Strategy 

Organisations have to ensure that they are communicating with their audiences. Parisi can help you to craft compelling content that engages and resonates with your target audience, ultimately driving desired business outcomes.

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Our services:

Audience analysis

Distribution channel identification

Editorial calendars

Content drafting - owned and earned

Messaging Development 

Our expertise lies in unearthing narratives that resonate with your target audience, ensuring maximum impact for your business. Your journey with us will commence with a deep dive into your business. Through comprehensive consultation with key players, we will pinpoint areas of strength and weakness, identify opportunities, and delineate key messages and angles. 

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Our services:

Parisi’s original Mining for Gems workshop 

Target stakeholder identification

Competitor analysis 

Messaging in action – stress testing

Messaging

Research & Analytics

At the heart of our services lies a robust commitment to research and analytics. We delve deep into market trends, audience behaviour, and competitor analysis to uncover invaluable insights that inform our approach. Our data-driven approach ensures that every decision is grounded in evidence, leading to measurable results and tangible success for our clients.

Our services:

Competitor mapping and benchmarking

Content analysis and optimisation

Measuring audience sentiment 

Tracking effectiveness of campaigns 

Real-time insights and rapid rebuttal or newsjacking

Keyword and theme tracking

Events & Awards

Awards and events provide opportunities to showcase your achievements, network with your industry peers, and gain recognition for outstanding work. They can also help elevate your brand, bolster credibility, and foster strategic partnerships. 

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Our Services:
Identifying events and speaker opportunities 
Supporting presence at conferences 
Curating panels and media roundtables 
Managing webinars
Supporting awards and listing submissions